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PRIVACY POLICY

1. THE CONTROLLER OF PERSONAL DATA

1.1. The controller of personal data according to Article 4 point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is:

  • Business Name: FurrFit

  • Address: Onomyšl 25, 285 04, Uhlířské Janovice

  • ID (IČO): 22252932

  • Website: https://www.furrfit.com/ (hereinafter: the "Controller").

2. CATEGORIES OF PERSONAL DATA PROCESSED

2.1. The Controller processes personal data that you provide during the ordering process or when creating a customer account:

  • Identification data: Name and surname.

  • Contact data: Email address, phone number, delivery address, billing address.

  • Transaction data: Details about the products purchased and payment history.

  • Technical data: IP address, cookies (if consent is provided via the cookie banner).

3. LEGAL BASIS AND PURPOSE OF PROCESSING

3.1. The legal basis for processing personal data is:

  • Performance of a Contract: Processing is necessary to fulfill your order and deliver the goods (Art. 6 (1)(b) GDPR).

  • Compliance with Legal Obligations: Processing is necessary for accounting and tax purposes (Art. 6 (1)(c) GDPR).

  • Legitimate Interest: To provide direct marketing, such as sending newsletters to existing customers (Art. 6 (1)(f) GDPR).

  • Consent: For marketing purposes and cookies (Art. 6 (1)(a) GDPR).

4. DATA RETENTION PERIOD

4.1. The Controller stores personal data:

  • For the period necessary to exercise the rights and obligations arising from the contractual relationship (for a period of 10 years from the termination of the contract for accounting and tax purposes).

  • Until consent to processing for marketing purposes is withdrawn, but no longer than 5 years.

5. RECIPIENTS OF PERSONAL DATA

5.1. To ensure the operation of FurrFit, your data may be shared with third-party providers:

  • Shipping Carriers: To deliver your pet food and accessories.

  • Payment Processors: To securely process your credit card or bank payments.

  • Technical Services: Providers of the e-shop platform, hosting, and analytical tools (e.g., Google Analytics).

  • Marketing Services: For the distribution of newsletters and customer support.

6. YOUR RIGHTS

6.1. Under the GDPR, you have the following rights:

  • Right of access: You can ask for a copy of the personal data we hold about you.

  • Right to rectification: You can request that we correct inaccurate data.

  • Right to erasure ("Right to be forgotten"): You can request the deletion of your data if it is no longer needed for the purposes for which it was collected.

  • Right to object: You can object to processing based on legitimate interest (e.g., marketing).

  • Right to data portability: You can request your data in a structured, commonly used format.

7. DATA SECURITY

7.1. The Controller declares that they have taken all appropriate technical and organizational measures to secure personal data. Access to personal data is restricted to authorized persons only.

8. FINAL PROVISIONS

8.1. By placing an order or using the website, you acknowledge that you have read and understood this Privacy Policy. 8.2. These terms take effect on February 26, 2026.

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